We are seeking a talented Marketing Specialist to join our client's team in the Gambling & Casino's industry. As a Marketing Specialist, you will play a crucial role in developing and implementing digital marketing strategies to drive customer acquisition, engagement, and revenue growth. You will be responsible for managing various digital channels, optimizing campaigns, and analyzing data to make data-driven decisions. If you are passionate about digital marketing and have experience in the gambling and casino industry, we would love to hear from you.
Responsibilities:
- Develop and implement digital marketing strategies to increase customer acquisition and retention
- Manage and optimize paid digital advertising campaigns across multiple platforms such as Google Ads and social media platforms
- Conduct keyword research and optimize website content for search engine optimization (SEO)
- Collaborate with the content team to develop engaging and conversion-focused content for various digital channels
- Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts
- Stay up-to-date with industry trends and emerging digital marketing technologies
- Monitor and report on the performance of digital marketing campaigns using analytics tools
Requirements:
- Bachelor's degree in marketing, digital marketing, or a related field
- Proven experience working in digital marketing, preferably in the gambling and casino industry
- Strong knowledge of digital marketing channels, including search engine marketing (SEM), social media marketing, email marketing, and content marketing
- Familiarity with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms
- Experience in managing digital advertising campaigns and optimizing them for maximum ROI
- Solid understanding of SEO principles and best practices
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
- Ability to handle multiple projects and prioritize tasks effectively
- High attention to detail and strong organizational skills
What’s on offer:
Relocation package available!
Work model: Onsite
Salary: up to €45 000 p/year (DOE)